The kinder-surprise for marketers.How to create a long lasting brand for children

The market of children's goods — a tempting field for the marketer: this opens a vast field of activity, scope for the most courageous imagination.
Wife del Vecchio, a recognized expert in the field of child and youth marketing, says in his book about how to find the way to children's hearts, to make the millions of children of different ages all over the world believe in the benefits of their product, to make a super popular brand and maintain its success for many years.
For a wide range of readers.